Quote audit
Export and segment dormant quotes by age, value, trade, and suburb.
Revenue Recovery·Old Quote Revival
Old quotes. New jobs.
Your inbox is full of quotes you sent months ago — bathroom reno, switchboard upgrade, hot water replacement. They're not dead. They're waiting for the right nudge before they call someone else.
The problem
You're chasing new leads while last season's quotes rot in your sent folder.
Every tradie accumulates dormant quotes — customers who asked for a price, said they'd think about it, and went quiet. They're not gone. Life got busy.
Seasonal triggers — EOFY, spring renos, pre-summer HVAC — are natural re-engagement moments. But manually working through hundreds of old quotes while running daily jobs doesn't happen.
Reactivating existing quotes beats new lead acquisition every time. These customers already know your name and saw your price.
What this looks like today
The status quo. Before the system runs.
01
Hundreds of open quotes in email and job systems — never followed up systematically
02
Seasonal demand spikes missed because old pipeline wasn't re-engaged
03
Marketing spend on new leads while existing quotes sit untouched
04
No structured process for quote reactivation campaigns
05
Jobs you already quoted go to competitors who ask again
06
Revenue recovery left entirely to luck and memory
What we build
A complete system. Not a single tool.
Every component designed for australian tradies and home service businesses — wired together, not sold separately.
Quote database audit and segmentation
We export dormant quotes — age, value, trade type, suburb — and segment for targeted re-engagement.
Seasonal reactivation campaigns
Timed SMS sequences for EOFY, spring renos, pre-summer, and trade-specific triggers.
Personalised re-engagement messaging
Messages reference original job scope and suburb — not generic 'we're still here' blasts.
Updated quote on reply
When a customer responds, re-qualification runs — timeline, scope changes, availability — before booking.
Direct booking from reply
Interested customers book from the reactivation message. No cold calling required.
Campaign ROI reporting
Track sends, replies, rebookings, and revenue recovered per campaign vs new lead cost.
How it works
From first trigger to live system.
Step by step — most implementations go live in two to three weeks.
01 02 Campaign designed
Messaging tailored to trigger — seasonal, price update, or availability window.
03 Sequences deployed
Timed SMS touches to segmented lists with original quote context.
04 Replies handled
Interested customers re-qualified and offered booking slots.
05 Jobs rebooked
Revived quotes enter active pipeline with full history.
06 Results tracked
Revenue recovered and cost per rebooking reported per campaign.
Outcomes
What changes. Inside 30 days.
Revenue from existing quotes
Dormant pipeline converts at a fraction of new lead cost.
Seasonal demand captured
Systematic re-engagement before busy periods — not a last-minute scramble.
Lower cost per booked job
Reactivation pulls down average acquisition cost across your pipeline.
Jobs without new site visits
Book work from quotes you already did the legwork on.
Pipeline between slow periods
Fill gaps by waking up last quarter's quotes.
Proven campaign ROI
Dashboard shows exactly what each reactivation campaign recovered.
Timeline
Phase 01
Week 1
Quote export, data cleanup, segmentation, and campaign strategy — timing, messaging, and target segments.
Phase 02
Week 2
Sequence writing, approval, re-qualification workflow, and booking link setup.
Phase 03
Week 3
Campaign launch. Monitor reply rates, rebookings, and revenue. Iterate for next segment.
Common Questions
Before you book. Quick answers.
Strong reactivation on quotes 1–6 months old — especially with seasonal triggers. Older quotes may need updated pricing or a fresh site visit offer.
Sequences include opt-out on every message. Segmentation excludes known wins and recent declines. Messaging is value-led — availability, seasonal timing — not hard sells.
Most tradies with 100+ dormant quotes see meaningful results. Even 50 well-segmented quotes can book jobs.
Yes. Pre-summer HVAC, pre-winter hot water, spring reno season — timing is the whole point.
Campaigns can flag 'pricing may have changed' and offer a refreshed quote on reply — transparency builds trust.
Reactivation cost per booked job is typically 70–85% lower than paid lead sources — you already did the site visit and sent the quote.
Next step
Ready to implement old quote revival?
Book a strategy call and we'll walk through how this system fits australian tradies and home service businesses specifically.